Recently, the typeface of Samsung Galaxy Note 7’s logo really caught my attention. Its lower case letter “a” is so similar to its lower case letter “o”. It reminds of the typefaces Futura and Century Gothic which people sometimes mistakenly use for body text.
Typography plays such an important role in visual design that having a good understanding of it can really set your design apart from the crowd. Today I would like to share some insights on choosing appropriate typefaces.