UX can mean a lot of things and has many moving parts such as interaction design, visual design and user research. Two UX practitioners can be doing wildly different things even if they are working on the same project inside the same company. UX strategy is a term I came across a few years ago, but I had never taken the time to investigate. The book UX Strategy: How to Devise Innovative Digital Products that People Want written by Jaime Levy demystifies the strategy part of UX. Reading it gave me a lot of clarity.

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