Design and Code

Interesting ideas on design and coding

Win the Number Game: Strategies for Data-Driven Design

You are excited about your new design. It certainly looks more beautiful than the production, but when it comes time to A/B test, it doesn’t fare well. Key metrics drop and your craft cannot be shipped.

If you’re a product designer, does this resonate with you? Has something like this happened to you before?

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7 Amazing Books I Read in 2021 and What I’ve Learned from Them

I like reading books. A good book calms me down, opens my mind, and makes me feel enlightened when I finish its last chapter. Here are some of the amazing books that I read this year and I’d like to share them with you.

Sapiens: A Brief History of Humankind

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Let Ideas Collide with Reality: Learnings from Reading That Will Never Work

That Will Never Work may not be a book for designers at first glance. As I delved deeper into the journey that Marc Randolph went through to found Netflix, I realized that the book is actually full of amazing real-life examples of product thinking and idea testing. It’s a great read for not just aspiring entrepreneurs, but also product designers and managers.

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How to Pick Sophisticated Colors to Create Better Designs

Colors create vibes and convey tones of voice. Oftentimes, rookies designers pick those that are too saturated while the more experienced are able to select the more muted ones to create a vintage and sophisticated look and feel. This is not to say that we should always use muted colors. One exception, for example, is kids products. That said, choosing sophisticated colors is one of those skills that I believe if you master, it’ll catapult your design to the next level.

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